I started this brand because every since I was little I have always loved fashion and style. It’s always been an idea of mine to one day start a brand and see people enjoying something that I had made. The idea for this brand came when me and my girlfriend had decided it would be cool to try painting on some clothes with bleach! Although the design I created wasn’t the greatest the first time around. I found painting with the bleach to be lots of fun and it sparked the idea to start experimenting on new materials and talking to others to get more ideas.

Eventually I had experimented with lots of different ideas and materials and got the idea that I should start selling the clothes, as many people around me encouraged the idea that people would want what I was making and that I should be sharing my ideas and designs with everyone!